Dark matter direct detection.

The direct detection (DD) of dark matter has been the Holy Grail of particle physics for decades. Yet no experiment could confirm the existence of WIMPs, the strongest dark matter candidate since the 1980s. The null result of both DD and LHC searches has produced a paradigm shift in the community that is now expanding the hunt to cover 90 orders of magnitude in mass. Current and next generation of detectors will push the sensitivity for WIMPs down to the neutrino floor. At the same time many groups are gearing up for implementing new experimental techniques, should these global efforts fail to find evidence of dark matter interactions. This contribution will provide a review of the most sensitive experiments and some perspective on the new technologies.